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A personal introduction could help you land your dream job. Unfortunately, such introductions aren’t often available. So instead your cover letter acts as your personal introduction to a recruiter, and just like any good introduction, your cover letter needs the following: Professional Appearance Your cover letter’s appearance, like your personal appearance, provides the recipient with his or her first impression. Personalization Addressing the cover letter to the correct person is as important as it would be in a face-to-face conversation. Your cover letter should also refer to and be written specifically for the desired position. Propelling Interest Your cover letter should highlight your relevant skills in a persuasive manner. The goal is to pique the reader’s interest and entice the reader to read your resume and schedule an interview. |