When you are shopping for a product and you see two items with similar features and similar prices, which one do you choose? Most likely you will choose the one that is more pleasing to the eye and has a more professional look.

As a small business, every piece of communication you create will be critiqued in the same way. Take a look at your business literature through the eyes of a potential customer. How does it stand up to the competition? Does it accurately portray your company and the services and/or products you have to offer? Is it professional and appealing to the eye?

As an individual trying to land your dream job, your cover letter and resume determine if you get the interview. Do they communicate enough in the allotted seconds the recruiter has to look at your resume? How does it rate with the other resumes competing for the same position? Is it easy to read and pleasing to the eye?

As a small business owner, you may not have someone on staff who has the expertise necessary to properly design, write and proofread your communications. However, The Impression can do this for you on a per item or contract basis.

Jobseekers, you can’t afford not to get assistance with your cover letter and resume. The Impression offers personalized services and packages to meet your needs.

Adina Fitzsimmons is the founder and owner of The Impression. Her experiences in a variety of businesses provide her with knowledge to meet your needs.